The Clear and Complete Guide to ABM Analytics

The Clear and Complete Guide to ABM Analytics

Resources to help you understand and implement ABM analytics today!

About this course

Download the comprehensive, 158-page Clear and Complete Guide to ABM Analytics for worksheets, checklists, examples, expert interviews, and other resources to help you implement ABM analytics today.

Read to discover:

  • Why ABM is important for B2B marketers and how ABM analytics differ
  • The most important metrics that you must track in B2B marketing
  • 5 steps to build an ABM analytics foundation
  • Why account journeys are better than lead funnels for ABM
  • The pros and cons of 7 attribution models for B2B marketing

 

About this course

Download the comprehensive, 158-page Clear and Complete Guide to ABM Analytics for worksheets, checklists, examples, expert interviews, and other resources to help you implement ABM analytics today.

Read to discover:

  • Why ABM is important for B2B marketers and how ABM analytics differ
  • The most important metrics that you must track in B2B marketing
  • 5 steps to build an ABM analytics foundation
  • Why account journeys are better than lead funnels for ABM
  • The pros and cons of 7 attribution models for B2B marketing